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B2B companies benefit greatly from advertisements for acquiring new customers. Google or Facebook advertisements receive over 40% of all venture capital dollars. However, there is a problem - once you cease making payments, the leads flow ceases. Companies need to look into other distribution channels if they want to sell to B2B. These methods are less expensive, and it doesn't take months for your SEO efforts to flourish in order to generate inbound leads. Creating The content 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: More than 96% of marketers using LinkedIn are in B2B. It is important to show up, interact with other members of the industry, and post in niched groups if you want to be noticed. You can promote this content to an email list, a manifesto, etc. SAP knows exactly how to use LinkedIn to leverage its position as a technology unicorn. A massive 2.5M people follow them on Twitter, and they are ranked #29 on the list of Best Companies to Work for in 2021 on LinkedI...